Working primarily in his own studio, using analogue light setting to give his images a sense of authenticity, Pål Allan is best known for his still life photography, and especially for his ability to make different kinds of materials and surfaces come alive. His expertise covers a variety of subjects, having photographed everything from jewellery, food and beverages to beauty products and cars. Both his photography and his films are marked by a strong attention to details, as well as by his invested interest in creating genuine and lasting images.

Throughout the years, he has worked with a number of clients, including H&M, Tiger of Sweden, Absolut Vodka and Zound Industries, as well as collaborated on a number of publications and books, from cookbooks, books on wine to coffee table books on beauty.