Pirjo Niemelä, born in 1965, grew up on Öland. With more than 25 years of experience in fashion styling, she is one of Sweden’s most experienced and popular stylists. Pirjo works in the world of celebrity styling as well as with commercial advertising and styles editorial fashion stories. She started her career as a fashion assistant at ELLE in the early 90’s, and has worked as a fashion stylist ever since.
Pirjo’s style is playful and exuberant, and this always comes across in the looks she creates. She works with an aesthetic confidence, a result of her many years of experience. She is never afraid to use colour and volume and works equally well with women’s and men’s fashion.
Pirjo is one of Sweden’s most highly appreciated commercial stylists, thanks to her charisma, perceptiveness and interest in the interpretation of character.