Per Zennström, born 1961, has always been attracted to the facets of fashion photography: popular culture, the creation of image, the quest for new ideas, and a business that always exists in the present.
He began calling himself a photographer in 1992 when he moved to Paris. Before that, however, he had already studied at the School of Photography at Göteborg University, worked as Björn Keller’s assistant, and done freelance work in New York for several years—as an assistant to Steven Meisel among others.
Per was active in Paris for 13 years, with assignments for all the big clients, like Dior, Guy Laroche, Nina Ricci, and Absolut Vodka. He moved back to Stockholm in 2005.
His distinctive trademark is the edgy and the elegantly chic. He calls it “Edgy Elegant,” a precise description of
photography that is both sophisticated and incisive.
Per Zennström’s editorial clients include Bon, Plaza, Glamour, Tush, Quest, and Modette.
Among his commerical assignments are campaigns for Toni & Guy, Velour, MQ, Åhlens, and Ouí.